"Think BIGGER: How to Innovate" – a book review.

Sheena Iyengar is the S.T. Lee Professor of Business at Columbia University and a recipient of the Presidential Early Career Award. 

She holds an undergraduate degree from the Wharton School of Business and a doctorate in social psychology from Stanford University. Her work is regularly cited in periodicals such as the New York Times and the Wall Street Journal, Fortune, and TIME, and she is considered one of the world's experts on choice.

With this as a backdrop, I approached the book as an innovation ressearcher expecting to learn something about big innovation ideas: Moonshots. This is a methods-book for practitioners. With this audience in mind, I left the book happy and enlightened. 

For far too long, big ideas were believed to be the domain of a select few, leaving many feeling excluded from the realm of innovation. However, Iyengar vehemently challenges this myth, reassuring readers that they possess the inherent potential to conceive and nurture revolutionary concepts. Through the guidance provided in "Think Bigger," she illuminates the path to creative thinking, showing that anybody can cultivate their creative capacity and produce ideas that shape the world.

What sets "Think Bigger" apart from other books on creativity is its firm grounding in scientific research. Iyengar delves into cutting-edge studies in neuroscience and cognitive psychology, distilling their findings into actionable steps that readers can easily incorporate into their lives. By unraveling the underlying principles and mechanisms that govern the creative process, Iyengar empowers readers to harness their imagination and generate ideas that have a lasting impact.

The journey through "Think Bigger" is structured meticulously, allowing readers to explore the method in a step-by-step manner. Each chapter uncovers a new facet of the methodology, guiding readers through a process of self-discovery and unveiling the untapped potential within. Through engaging prose and relatable examples, Iyengar transforms complex concepts into accessible knowledge, ensuring that readers from all walks of life can grasp and implement her methodology.

The core strength of "Think Bigger" lies in its practicality. Iyengar seamlessly bridges the gap between theory and action, equipping readers with tangible tools to put their creative ideas into practice. By intertwining scientific insights with real-world applications, the book provides a roadmap for unlocking the creative potential that lies dormant within each individual. With each turn of the page, readers gain confidence in their ability to think beyond the constraints of conventional wisdom.